I’ve spent my career understanding people’s needs, often before they voice them, which is exactly the mindset behind Dead Organised. I founded it after we realised in 2022 that my aunt, who lived alone 200 miles away, needed more help. Suddenly I was in the thick of it, with no clear roadmap. I was already juggling life with work, three children and ageing parents. Like many others in the Sandwich Generation, I found myself navigating unfamiliar systems with little support and I knew there had to be a better way.

Dead Organised helps people make sense of life’s practical and emotional clutter—whether they’re caring for ageing relatives, dealing with Sadmin, or wanting to get your own affairs in order. It’s not about being morbid it’s about being prepared, and doing it with empathy, clarity and a sense of calm.

I don’t come at this from a medical or legal angle, I come from hospitality, where the customer experience is everything. And I bring that same care and attention to helping people feel supported through some of life’s trickier transitions.

I also lecture in Customer Experience Management and teach yoga for a mental health charity. I believe that getting things sorted can actually be bonding, empowering, and a massive relief.